Probable Niche

We've identified the niche as insurance comparison.

insurance comparison

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as insurance comparison.

insurance, car insurance, quotes, auto insurance, insurance quotes, car, auto, comparison, compare, travel insurance, travel, life insurance, cars, rates, policy, plans, online, life, insurance companies, compare car's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 17:53 UTC on June 14, 2012. The source was comprised of 24179 characters, of which 21443 are code, leaving an organic character count of 2736. The total word count on the home page is 428. We filtered out 5 numbers, 141 common words, and 6 words shorter than three characters in length, leaving an impact word count of 255. The size of the lexicon (number of unique words) is only 141. We extracted twelve top keywords, leaving 8.51% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %
insuro 72.74%

Top Phrases

KeywordFrequencyFrequency %
insurance comparison109.09%
insurance quotes65.45%
car insurance65.45%
compare insurance43.63%
insurance categories21.81%
health insurance21.81%
compare car21.81%
best insurance21.81%
widest range10.90%
weather damage10.90%
vehicle insurance10.90%
using insuro 10.90%
types online10.90%
tradesman insurance10.90%
touring caravan10.90%
time looking10.90%
terms amp10.90%
surgery insurance10.90%
strip away10.90%
sorted instantly 10.90%
shop insurance10.90%
seriously confusing 10.90%
safe drivers10.90%
remortgage comparison 10.90%
quotes today10.90%
quotes online10.90%
public liability10.90%
pub insurance10.90%
provides protection10.90%
professional indemnity10.90%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. insuro


Source Character Count 24179
Code Character Count 21443
Organic Character Count 2736
Filtered Numbers 5
Filtered Words (Common) 141
Filtered Words (Short) 6
Total Word Count 428
Impact Paragraph Count 487
Impact Word Count 255
Impact Lexicon Size 141


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